University Terrace

Branding - UI Design

 

Stanford University recently developed a new community in Palo Alto, CA, called University Terrace, which provides housing for their staff. The goal was to create a welcoming brand and a website that was easily navigable.

 
 
 

Branding

The logo represents the different layers of a terrace and is an abstract representation of the diversity in Stanford University. The colors hint at the welcoming and fun nature of the community.

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Simplifying the User Experience

One of the biggest challenges for the University Terrace website was the Interactive Map. In a single view, the user needed the ability to navigate through all available single family homes or condominiums, different community amenities, Palo Alto’s points of interest, and view information for each of those elements.

 
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