Branding - UI Design
Stanford University recently developed a new community in Palo Alto, CA, called University Terrace, which provides housing for their staff. The goal was to create a welcoming brand and a website that was easily navigable.
The logo represents the different layers of a terrace and are an abstract representation of the diversity in Stanford University. The colors used hint at the welcoming and fun nature of the community.
Simplifying the User Experience
One of the biggest challenges for the University Terrace website was the Interactive Map. In a single view, the user needed the ability to navigate through all available single family homes or condominiums, the different community amenities, Palo Alto’s points of interest, and have the ability to view information for each of those elements.